Solution for Fashion Industry
India has a diverse textile legacy, with each region having its own traditional clothes and costumes.
With international advances, India's fashion industry is rising at a quick pace.
India is one of the world's top textile and apparel producers. India's domestic clothing and textile sector produces 5% of the country's GDP, 7% of industry output in value terms, and 12% of the country's export revenues. India is the world's sixth largest exporter of textiles and apparel.
Counterfeit Fashion Products
Contrary to other industries, counterfeiting fashion products is easier: counterfeiters just imitate the
style and add the brand's name Counterfeits result in significant losses for both customers and
sellers of genuine goods. Clothes and shoes are among the most copied things in the fashion
industry. Fake items can lead to health problems, a loss of image, and a slowing of growth. Fashion
forgers have a history as old as current fashion, which may be traced back over 150 years.
The consequences of counterfeiting are clearly negative, and severe measures against the industry must be adopted as quickly as possible. As long as this illegal production continues, the repercussions will only worsen, affecting more individuals in a more direct way. It's essential for people to be aware of not only the counterfeiting trade itself, but also the ripple effects it has on society, corrupting and harming all levels as it grows in power.
Anti-Counterfeit Solution by TracknTraceGT
Anti-counterfeiting efforts are underway in a number of countries. To protect the supply chain, multiple measures are required. Anti-counterfeiting technologies are an essential strategy adopted by a number of companies and regulatory agencies. The track and trace system, as well as serialisation, are highly valued and frequently utilised anti-counterfeiting technologies.
Product recalls and liability actions can result from counterfeit products. Furthermore, brand loyalty is affected as a result of consumers' perceptions of increased dangers when utilising a company's products. This can be avoided with a comprehensive anti-counterfeit strategy Anti-Counterfeiting Solution that guarantees patient safety.
Since TracknTraceGT does not require the need for an app to approve products, overall involvement is very high. The clones are detected and rejected as they appear using QR code anti-counterfeit technology with AI monitoring. Counterfeiters lose their commercial motive as a result of this.
GTI is a global track-and-trace, product authentication, and consumer interaction firm with technology-enabled solutions that have helped secure a variety of industries. Our TracknTraceGT Solution effectively utilises advanced technology to provide you with ultimate control and real-time information. It keeps you informed about your product's whereabouts from the manufacturing stage to final delivery, thanks to established global standards and tested interfaces. You get actionable data in addition to tracking for better sales and distribution decisions.
Why Fashion Brands Choose TracknTraceGT
Reduce Legal Liability
Full Supply Chain Visibility
Integrity of Product
Protect Consumer Safety
Track & Trace
Loyalty Program Management